William McDonoughAccording to Time Magazine, William McDonough's work is grounded in a unified philosophy that − in demonstrable and practical ways − is changing the design of the world.

Based on the Monticello Dialogues recorded by New Dimensions Radio with Mr McDonough, this Aliveguide takes the philosophy and design practice McDonough and his colleagues apply to many aspects of professional design work and helps users apply it to their every day life. In this way, he encourages us to all become part of the solution to the ecological crisis facing humanity and the planet at this time.

William McDonough is a world renowned architect and designer. You can find out more about him at http://www.mcdonough.com/, and purchase his book "Cradle to Cradle: Remaking the way we make things" co-authored with Michael Braugart from Amazon here.

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Eco-effectiveness

By William McDonough FAIA Int. FRIBA

An Aliveguide on Design for the Next Century

Published By:
New Dimensions 
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Aliveguide Description

Eco-effectiveness based on our series of programs with William McDonough, world-renowned architect, designer and winner of three U.S. presidential awards including the Presidential Award for Sustainable Development, and co-author with Michael Braungart, of Cradle to Cradle: Remaking the Way We Make Things.
Retail: US$19.95
Sale Price: US$9.95
You Save: US$10.00 (50%)

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